Search Engine Marketing

Once your site has been built, it needs to be marketed to search engines. Unless visitors know to come directly to your site, they will most likely use a search engine such as Google to find your page. Search engine marketing (SEM) is the act of letting other sites and search engines know about your site so that they can direct visitors to your page. It differs from SEO (search engine optimization) because the focus is on external pages. Wheres SEO gets your site ready for search engines to index, SEM is a way of actively going out and directing people to your site. This can be accomplished through link exchanges, free directory listings, social bookmarking and similar activites.

Black Lotus is centered around getting you noticed. Naturally, every site we build is ready to be found on Google. However, taking advantage of our on-going SEM services will prove to have an incredible return on investment. We will begin by analyzing your site and assessing what (if anything) has already been done to get you noticed. We will then focus our efforts on whatever makes the most sense for your industry — content writing, blogging, social media, form posting or other methods. We won’t hold you to any monthly contracts. We prefer to keep customers by showing them results.

Please see our portfolio for examples of what we are capable of, or fill out an online quote request to get started!